FMBGN-Biz-Current Riders-From Online to Shoreline Story
Starting over after devastation can lead to unexpected opportunities. For Brian and Michelle Rich, Hurricane Ian became the catalyst for creating Current Riders, a specialty outdoor recreation shop on Fort Myers Beach dedicated to helping people overcome barriers to enjoying Southwest Florida's natural paradise.
The couple's journey began with long walks on the beach, contemplating their future while watching their community rebuild. A chance sighting of a "For Rent" sign led to establishing their brick-and-mortar location after first launching online. Their mission crystallized around a simple concept: removing obstacles that prevent people from experiencing outdoor activities.
Current Riders specializes in innovative products perfectly suited for coastal living. Their electric bikes feature carbon belt drives instead of traditional chains – making them rust-resistant and nearly maintenance-free in the salt-laden environment. Their collection of ultralight inflatable kayaks weighing just 16 pounds can support over 400 pounds, allowing nearly anyone to access the water without needing specialized transportation equipment.
Beyond selling gear, Brian and Michelle have created a community resource. They've donated e-bikes to workers spending hours commuting to help with beach reconstruction and raised funds for various local causes. Their unique "Tesla Waters Program" allows visitors to test equipment during vacation, then apply rental fees toward purchasing gear that ships directly to their homes.
What truly distinguishes Current Riders is their perspective on active living. They've witnessed customers rehabilitating from surgeries find new mobility through e-biking, couples with different fitness levels finally able to enjoy activities together, and visitors discovering unexpected joy in outdoor exploration. As Brian notes, "It's about keeping your mind open while knowing what's important to you."
Ready to experience the Current Riders difference? Visit them at CurrentRidersFMB.com, stop by their Fort Myers Beach location, or call 833-743-2787 to discover how the right gear can transform your outdoor adventures.
Current Riders
Brian & Michelle Rich
19050 San Carlos Blvd Fort Myers Beach, FL, 33931
(833) 743-2787
gearup@currentriders.com
Ft Myers Beach-Good Neighbor
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