FMBGN-BIZ-The Goodz-From Hardware to Heart on Fort Myers Beach

Resilience, community, and the sweetness of ice cream amid reconstruction—this is the story of Graham Belger and The Goodz on Fort Myers Beach.

Graham takes us on a journey through his roots as an island native who transformed a run-down hardware store into a thriving local business, only to face Hurricane Ian's devastating impact. With remarkable candor, he shares how his entrepreneurial instincts led him to partner with Love Boat Ice Cream, creating a unique business model that serves both practical needs and sweet cravings for locals and tourists alike.

The heart of this conversation reveals how small businesses become lifelines during disaster recovery. When major retailers remained closed after the hurricane, The Goodz stepped up as the first place where islanders could find cold drinks and essential supplies. Now operating from trailers while awaiting rebuilding, Graham maintains the same level of inventory and service despite significant challenges. His family's deep connection to the community—including his father who works as a handyman late into the night helping neighbors—exemplifies the interdependent nature of island life.

What stands out most is Graham's unwavering optimism despite personal sacrifices, including selling his beloved fishing boat to keep the business afloat. His story captures the essence of Fort Myers Beach's recovery: perseverance, adaptation, and maintaining the spirit of paradise even when the physical landscape has changed. Visit The Goodz for hardware needs, cool off with one of their 45 ice cream flavors, and witness firsthand how supporting local businesses strengthens the fabric of this resilient beach community.

The Goodz
Graham Belger
1698 Estero Blvd Fort Myers Beach, FL 33931
(239) 765-8900

Ft Myers Beach-Good Neighbor
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